Google is powerful. Being on the first page of Google is powerful too!
We cannot deny it. Google crawls around the web, tagging pages that are the most useful and relevant for its users. We rely on Google’s results, to make decisions throughout the day for many aspects of our lives. We use it to help us buy products, research topics and find out details on a company.
With all this power, getting a small business on the first page of Google might seem daunting. But, it is this very power that Google holds that makes it more possible than ever to get on the first page of Google results.
Just what is so important about the first page of Google? Today we’ll talk about some of the benefits of increasing your rank on search engine results pages (SERP).
1. Put Your Business in Front of New Customers
Being on the first page of Google is important as it puts your business in front of many new customers. For example, let’s say that you have a shop. If you had the choice between putting your business on the busy high street, or a back street that is quieter than a mouse, which one would you choose?
Correct, The High street! Because the more people who see your business means more people who could become customers or recommend it to others.
Google has over 167 billion searches per month. Getting on the first page of Google is like planting your business on the busiest road in town. With a giant sign pointing to it.
2. Increases Your Online Visibility
If you had to choose between the high street of a town of anyone who might want anything, or a high street in a town full of people who want and need what your business provides, you’d focus on the town full of potential customers! This is one reason improving your site visibility is so important, it makes you more noticeable to the people who want your service.
Nearly anyone is online these days, and we all use the internet for buying and decisions. 81% of shoppers conduct research online before they buy. With reviews, maps, ratings, and descriptions, Google’s search engine results page alone provides a wealth of information—before anyone even clicks on a result!
Whether someone clicks on your site or not, being on the first page of Google is important because it puts your business in front of people searching for it. Having your business on the busiest street in town filled with likely customers is the ideal situation for you. Consider it advertising that gets your business in front of the people who need to see it.
3. Increases Traffic to Your Website
While SERP itself can sometimes supply all the information you may need, most of the time people are looking to click. One of the main reasons people use Google is because trying to find an answer, looking up information about something, or looking for a service that can do it for them. Google’s first page yields about 10 results, and given that 91% of users never even go to the second page, it would appear as though these 10 results are enough.
What’s more, 30% of those who see that first page click on the first link they see at the top. 15% on second, 10% 3rd and so on. The higher up on that first page, the more traffic you will get.
Not only does being on the first page of Google drastically increase traffic to your website; not being on the first page of Google has a huge disadvantage. In fact, the first page of Google captures at least 71% of web traffic (some sources say up to 92%), and the second page is far from a close second: It drops to 6% of website clicks. This steep decline in web traffic is an indicator of just how important the first page of Google is. For some sites, not being on the first page may as well mean they might as well not be on the internet at all.
4. Increases Your Industry Expertise
Getting on the first page of Google requires you to increase the quantity and quality of your content.
Google LOVES quality content, and richly rewards those sites it believes offers quality. The snag is that it takes time to build up this content, and even more time before Google notices and begins to recognise that you are satisfying the needs of the people searching for your information.
However, the increased traffic from ranking higher on Google is well worth the investment and the wait. In addition, writing regularly about your industry and business will require you to stay in tune to what your target audience wants to know, and about the latest in your industry. Appearing on the first page of Google is important because it facilitates the development and maintenance of a robust knowledge base upon which your business can firmly stand. In this game, time and patience is key.
5. Earns You Trust
One of the biggest benefits of being on the first page of Google is trust. Google is widely used and a highly trusted platform that many people rely on. Being on the first page of Google is like telling people that you have Google’s approval. If people trust Google, and Google likes you, people will be more likely to trust you. This is also true for businesses. If you were searching for a company or product and it appeared at the top of Google’s results, it must be good!
The trust people have for first page results cannot be understated. The majority of the public don’t realise the time and effort that goes into achieving this first page result. While some people may not understand why being on the first page of Google makes them trust you more, you can rest assured that the trust is warranted.
There is no shortcut or cheat cheet to improving your rank on Google. It is a long term process of providing accurate and consistent information that facilitates a positive user experience and meets searchers’ expectations. Being on the first page of Google is important because it shows that you are committed to serving your audience’s needs and can do long term goals. Even if only you know that, your confidence will shine through in your service.
6. Increases Engagement
As mentioned previously, improving your rank on Google requires content, and a lot of it. We don’t just mean babbling on about something random, we mean articles, news reports and images.
With more content, you have more material for promoting your business. You can share links with blogs and post on pages on your social media. You can also take small snippets from larger publications to make bite sized social media posts. You can even take some of this content and use them for flyers and other offline marketing strategies.
In your efforts to get on the first page of Google, the increase in content means an increase in opportunities to engage with your target audience—such as through social media and email. The more you engage with your audience, the further you will strengthen your connection to them, stay in their mind, and be the one to meet their needs.
It’s all about mindshare and nothing boosts your mindshare than being #1!
Getting on the first page of Google, or even just improving your ranking, is doable, even for small businesses. It takes work and time, but it is one of the most important things you can do for your business. Be first, be ambitious and choose the right strategy and you will see the benefits!