In May 2016 SEO was started for the Luxury Lifestyle Magazine The Foxley Docket
Foxley was targeted for the wrong keywords initially
In the beginning, it was determined that Foxley was focused towards keywords that most people would not have thought of, or even relate the magazine with them. A new strategy was begun. With the shift towards more higher ranking bigger volume keywords, Foxley's traffic began to pick up as the site was better optimised for Google etc
Speed was an issue.
Foxley's website performance was low, very low. Checks and scans were done on the site to determine what the technical issues were that could be holding back the server. After a lot of tweaks involving compression, optimisation and clearing out redundant code it's performance picked up by almost 3 fold.
The site was lacking backlinks
Backlinks are crucial to helping any site rank, and Foxley needed them. Finding quality and relevant backlinks have helped drive more traffic to Foxley and increased it's Domain and Trust Authority with leading SEO metrics.
Reports highlighting The Foxley Docket's performance
Keyword Rankings in January 2017
Keyword Rankings in February 2017
Keyword Rankings in March 2017
Traffic between May 2016 - Feb 2017 versus previous 7 months